Marketing for Freelancers by Jay Clouse

Marketing for Freelancers


Do you feel like your work is great, you just wish more people knew about you? This course is for you.

At the end of this course, you will be able to confidently talk about your work, position yourself as the best choice for your target clients, price your work effectively, and get clients coming to YOU.

If you don't market yourself, no one else will.



Get clients coming directly to YOU

Do you know that your work is great, you just wish more people knew about you?

This course is for you.

At the end of this course, you will be able to confidently talk about your work, position yourself as the best choice for your target clients, price your work effectively, and get clients coming to YOU.

This course is best for:
Experienced freelancers and the highly motivated beginners

This course includes:

  • 20 videos
  • 18 lessons
  • 2 bonus workshops
  • Scripts for sending difficult emails
  • Downloadable slides for each lesson
  • Action steps for each lesson

Inside this course, you will find...

Comprehensive video lessons

Each video breaks down a key strategy or tactic and run from 3-10 minutes in length.

The videos are predominantly voice over slides and include video of the instructor (me) walking you through the content.

Specific steps for taking action

Watching the videos isn't enough. So each and every lesson includes specific steps to take action and apply the ideas learned in the video.

Templates and other resources

Slides for each lesson are available for download. Courses also include other resources including templates, scripts, bonus videos, or behind-the-scenes looks at the systems I use in my business.

This course includes templates for a pricing calculator, email scripts, and more.

What students are saying...

"I binged through the Marketing for Freelancers course. I was skeptical at first because I've been in Marketing for the past 10 years, but a lot of those lessons scratched my itch that I never deal with at work. Overall A+ — I definitely got my money out of it!"
Andy P.

What's included?

Video Icon 20 videos File Icon 21 files Text Icon 21 text files

Course Curriculum

Introduction
Welcome to Marketing for Freelancers!
1 min
Lesson 1
Lesson 1: Building confidence
8 mins
Take Action
Download the slides
351 KB
Lesson 2
Lesson 2: "Best" is a relative term
6 mins
Take Action
Download the slides
10.7 MB
Lesson 3
Lesson 3: Talking about yourself
5 mins
Take Action
The EYES and EARS Method (video)
Download the slides
305 KB
Lesson 4
Lesson 4: Why you should specialize
9 mins
Download the slides
3.36 MB
Take Action
Lesson 5
Lesson 5: The marketing trifecta
7 mins
Take Action
Download the slides
341 KB
Lesson 6
Lesson 6: Psychographics vs. Demographics
6 mins
Take Action
Download the slides
326 KB
Lesson 7
Lesson 7: Developing your unique, personal brand
13 mins
Download the slides
6.81 MB
Take Action
Lesson 8
Lesson 8: How should you price your services?
12 mins
Take Action
Breaking the time barrier (ebook)
Download the slides
440 KB
Lesson 9
Lesson 9: Moving from hourly to retainers
8 mins
Take Action
Download the slides
387 KB
Lesson 10
Lesson 10: How to raise your rates
7 mins
Take Action
Download the slides
352 KB
Lesson 11
Lesson 11: How to use testimonials and case studies
9 mins
Take Action
Download the slides
11.7 MB
Building your own portfolio projects
Lesson 12
Lesson 12: Websites: Why you need one, and how to build it
14 mins
Take Action
Download the slides
24.6 MB
Lesson 13
Lesson 13: Should you be creating content?
6 mins
Take Action
Creating content doesn't have to kill you workshop (video)
Download the slides
357 KB
Lesson 14
Lesson 14: Creating a content marketing strategy
7 mins
Take Action
Download the slides
325 KB
Lesson 15
Lesson 15: Which social media platforms are right for you?
7 mins
Take Action
Download the slides
2.25 MB
Lesson 16
Lesson 16: Using LinkedIn
10 mins
Take Action
Download the slides
3.65 MB
Lesson 17
Lesson 17: Which email service is right for you?
7 mins
Take Action
Download the slides
3.02 MB
Lesson 18
Lesson 18: Becoming an expert or thought leader
5 mins
Take Action
Download the slides
316 KB
Next steps
Next steps
2 mins
Course completion survey
Become an affiliate

Who should take these courses?

These ARE for you if...

✅ You are freelancing full or part time
including design, branding, copywriting, development, accounting, marketing, social media, and more

✅ You work with clients in a service-based business
including agencies, consultancies, coaching, financial services, real estate agents, and more

✅ You want a step-by-step list of activities to create a process around business development

✅ You want templates for a CRM, budgeting, cash flow, project proposals, email responses, and more.

✅ You struggle to talk about yourself and your work

✅ You struggle with the "business" stuff

✅ You are intimidated by taxes, contracts, and money

These are NOT for you if...

❌ You don't run a client-based business

❌ You don't believe your work is worth paying for

❌ You need external motivation to freelance

❌ You don't have the time to commit to the videos

❌ You don't plan to work with clients

❌ You aren't willing to talk about yourself and your work

❌ You aren't willing to change your processes

❌ You won't do the associated exercises

About Me

Hey, my name is Jay Clouse. I'm the founder of Unreal Collective, host of Creative Elements, and freelancing instructor for Linkedin Learning / Lynda.com.

Just a few years into freelancing, (several of which were a struggle) I've broken the coveted 6-figure mark working with clients like Atlassian, Pat Flynn and Smart Passive Income, The Ohio State University, and LinkedIn.

And I could've gotten there much faster with the secrets I share with you inside Freelancing School.